A research-driven platform focused on attention as an asset class: when audience behavior becomes durable enough to support structure, repeatability, and ownership.
This site shares research and frameworks. It is not an offer to provide financial services or to sell any security.
Attention drives revenue, pricing power, and enterprise value across media, entertainment, and consumer internet. But "reach" is not an asset. The asset is repeat behavior: durable demand signals that persist through volatility.
Does attention persist without paid support or platform favors? Habit survives what hype cannot.
Is the audience a community or just a view count? Communities recover from disruption. Crowds disperse.
Does behavior translate into cash across multiple revenue lines? Attention without action is noise.
Bringing private-credit discipline to an asset class that's been financed like venture but behaves like cash flow.
An analytics and underwriting framework that normalizes platform-native signals into a comparable view of durability, cohesion, and conversion. Designed for risk assessment and monitoring, not hype.
Short-duration thinking. Downside-first structuring. Ongoing monitoring. The methodology of leveraged credit applied to audience behavior and cultural assets.
The platform is in build mode. This site is the public record of the thesis and the methodology.
The economics of attention have inverted. Capital is abundant. Attention is the bottleneck. Yet most businesses still treat audience relationships as marketing expenses rather than balance-sheet assets.
Platforms are repricing distribution. Fragmentation is accelerating. The gap between durable attention and rented reach is widening. The companies and creators who own their audience—rather than lease it from algorithms—will command premium valuations.
The infrastructure for pricing attention is still emerging. Whoever builds the standards will shape how the next generation of media, entertainment, and creator businesses gets financed.
The question is no longer whether attention is financeable. The question is how you price it.
Josh Stein builds and structures businesses where attention determines enterprise value. His background spans finance, law, and senior operating roles inside global media businesses where revenue quality depends on repeat behavior.
Career highlights include executive roles across Univision/El Rey Network, VICE Media, Dr. Phil, and Guillermo del Toro's Mirada Studios. He is currently Co-Founder and President of Fewture Studios, a venture studio partnering with creator-led platforms across content, experiences, games, and consumer IP.
Attention Capital is his research and framework layer—the place where the thinking lives and compounds.
What is AQS?
AQS (Attention Quality Score) is an analytics and underwriting framework that normalizes platform-native signals into a comparable view of durability, cohesion, and conversion. It is designed for risk assessment and monitoring—a credit lens for audience behavior.
Who is this for?
Finance professionals exploring attention as an asset class. Media and entertainment executives evaluating audience quality. Creators building businesses on audience behavior. Investors seeking frameworks for cultural credit.